CASE 05 · AUTOMOTIVE EXPERIENCE · 2026
ARQEN
SEREIN 01—E
I designed the form of an original electric grand tourer, the air around it and its engineering logic as one live launch experience.
02 — DESIGN PROBLEM
Showing the car is not enough.
Make its forces visible.
Conventional automotive pages surround a large car image with feature cards. Here, velocity became controlled change between body, air and road rather than a number or decorative effect.
The marque, vehicle and specifications are entirely fictional. No real manufacturer design, logo or vehicle photography was used.
03 — APPROACH
Industrial object first.
Interface second.
The continuous shoulder, compact glasshouse and split light signature were modelled from scratch in Blender.
Airflow, surface reflection and structural layers became the core material of the narrative.
One data model drives paint, wheel, cabin and aero-package choices.
WebGL, low-power, poster and reduced-motion states were designed independently.
04 — INVISIBLE MATERIAL
Air is an active part
of the composition.
Entry, transition and exit regions become conceptual traces that move around the body with the viewer. The visual is clearly labelled as representational and makes no CFD-accuracy claim.
05 — ENGINEERING STORY
Designed as one object.
Understood in layers.
06 — PRODUCTION PROOF
Cinematic scale,
measured delivery.
| 3D source | Original Blender vehicle geometry |
| Live scene | Three.js · GLB · visibility-based pause |
| Interaction | Conceptual airflow · engineering layers |
| Configurator | 4 paints · 2 wheels · 2 cabins · aero package |
| Adaptation | 3 token-driven brand directions |
| Responsive | Independent desktop, tablet and mobile compositions |
| Accessibility | Semantic data · keyboard · visible focus · reduced motion |
| Delivery | Vercel · live product |
07 — OUTCOME
Vehicle design, art direction
and code in one experience.
ARQEN / SEREIN 01—E is a live portfolio piece that turns an original industrial object, invisible forces and technical data into one convincing product world.