CASE 03 · MOTION · 2025–2026
Athari Legacy
A vertical short-form series. 1080×1920, 30 fps. Three cases chosen from 49 finished pieces to show three different production capabilities — not the same skill three times.
M01 · EDITORIAL NARRATIVE
A narrative built
from type alone.
A full narrative arc — loss, search, return — without a single pictorial element. Each card carries one sentence; the rhythm is set by white space.
| Visual system | Ivory ground, carbon type, a single green accent |
| Typography | Heavy grotesque headline + fine credit line; one idea per card |
| Editing | Hard cuts. No transitions — rhythm comes from duration |
| Motion | A three-point slider graphic carries the narrative |
| Duration | 66 s |
M02 · INFORMATION DESIGN
Turning an abstract
problem into a diagram.
A question about time and measurement stayed opaque in prose. It was translated into a visual system: a timeline, a numbered comparison list and source panels.
| Visual system | Card-based; one step per card |
| Information layer | Timeline, numbered list, source panel, page number |
| Typography | Question–answer rhythm; questions display, answers at credit scale |
| Editing | Card transitions timed to reading speed |
| Duration | 73 s |
M03 · CINEMATIC SHORT-FORM
Real footage,
compressed type.
Low-key lighting, water, glass and hand detail; large condensed type over it. The on-screen statistic is shown with its source.
This is the piece that transfers most directly to commercial work: product/object photography, lighting, colour, and the balance of type against image.
| Image | Low key, single source light, liquid and glass texture |
| Typography | Condensed caps set into the negative space of the frame |
| Editing | Object-led cuts; movement lives inside the frame |
| Technical | 1080×1920 · 30 fps · 3,110 kbps |
| Duration | 90 s |
ON SOUND
A silent master,
on purpose.
Measured, the source pieces carry effectively silent audio tracks (−62.1 / −62.9 / −35.2 LUFS; the platform target is about −14 LUFS). The series is built for muted autoplay and on-screen type.
So the reel was produced as a silent master; no licensed music or fake sound layer was added afterwards. Sound design is not presented as a capability here.