CASE 05 · INDEPENDENT CONSULTANCY · 2026
Thermoaşkı
TM7
A calm, cinematic digital experience for an independent Thermomix consultancy, bringing technical detail into dialogue with the actual rhythm of cooking.
An independent consultancy project, not presented as official brand work.
02 — THE QUESTION
Not a kitchen appliance,
but a new rhythm.
Thermomix’s technical breadth alone does not make the case. People need to connect that breadth to the small decisions held in their own kitchen: what it does, when it helps and what it simplifies.
The experience therefore treats the product as a story across object, recipe, kitchen and table — rather than as a feature list.
03 — APPROACH
Start with measure;
arrive at a decision.
Original product visualisation derived from the machine’s published dimensions, instead of generic product photography.
Technical detail becomes a sequence of small, considered explanations rather than a grid of data.
Guided cooking turns a recipe from an interface feature into a clear path from screen to table.
The enquiry flow explains what happens next without turning the moment into a purchase prompt.
04 — THE OBJECT
One body,
the whole kitchen.
At first glance, the product is felt before it is explained. A dark field, metallic body and warm heat ring position TM7 as a new centre for the kitchen.
The measured study and physical-detail sections then balance that emotional opening with verifiable information.
05 — FROM SCREEN TO TABLE
Guidance is not an interface feature;
it is the day’s flow.
06 — CONVERSION FLOW
A clear, unpressured
next step.
The final section treats the enquiry as an information space rather than a sales gate. It plainly shows what the request is, what it is not, and what follows after it is sent.
07 — DELIVERY
| Narrative system | 12-stop scroll-led experience |
| Product language | Original 3D visualisation · measure-led |
| Content | Technical record · guides · FAQs |
| Interaction | 360° view · kitchen gallery · accordions |
| Responsive layout | Separate desktop and mobile compositions |
| Accessibility | Semantic structure · keyboard route · reduced motion |
| Deployment | Vercel · live product |
08 — OUTCOME
Object, information and decision
at the same temperature.
Thermoaşkı brings product narrative, use guidance and conversion into one coherent visual rhythm.